Smart living is all about understanding nature and conserving the resources that mother earth has provided us. It is not just a philosophy but the soul of Watertec’s business model.

In an era where humanity is fighting a pandemic, the virtues adopted by the company has not only helped it grow but has also inspired humanity. As a consortium of three countries and companies—India, Malaysia, Sri Lanka, and Watertec- is a genuinely global MNC—A joint venture company between UMS Group (Coimbatore), Watertec (Malaysia) and South Asian Investments (Srilanka).

Headquartered in Coimbatore (Tamil Nadu), India, Watertec (India) Private Limited was founded in 1997 with a single-minded mission – to revolutionise bath spaces by replacing low-quality metal fittings and accessories with Superior Virgin Grade Engineering Polymer products. India is equally potential in manufacturing, design & technology in terms of manufacturing sanitary ware and the most innovative products in building material industry, feels the company.

Watertec’s product portfolio shines with a unique ‘H2O promise’ of Health, Hygiene and Originality. It is a blend of international quality, the latest technology, with exquisite beauty.

It also includes an exclusive range of lifestyle products–bath fittings, sanitaryware, water management systems, rain showers, bathroom accessories, stainless steel products, pipes & fittings that are ideal for homes, hotels, spas, health clubs and commercial spaces.Watertec’s product are branded ‘Cromo’ – Chrome plated bath fittings and accessories and ‘AQCETO’ – Luxury brand of bath fittings & accessories.

Watertec has become one of the biggest manufacturers in India, churning out over 32 million units of bath fittings alone every year. Little wonder that Watertec has now become a trusted brand for discerning customers all over India.

Strong Business Model

The company is now debt-free and has set a Rs 1400 crore turnover target in the next five years, based on year-on-year growth of 27 per cent. Over the years, it has set up distribution networks comprising 15,000+ channel partners and dealers, 1,800 suppliers, 36 warehouses & branches across India, and select global markets like UAE, SAARC Countries, Egypt and South Asian markets.Watertec is now planning to launch products in the African and Middle East markets.